Will crocs become more than a funny looking plastic shoe?
You either love them or hate them. Crocs. The (very) bright plastic clog-like shoes that became popular a few years ago. Their claim to fame is the comfort and light weight of the shoes, made of their proprietary resin called Croslite. They’re also soft, odor-resistant, and non-marking. I do not own a pair of Crocs, but I have been more drawn to them lately, since they have expanded their style offerings to include all-terrain type boots, thongs and even ballerina styles.
The company is doing well. Very well. They recently partnered with Disney to design and manufacture a line of kids shoes. Now, word on the street that Crocs, to avoid falling by the wayside when the desire for plastic shoes wanes (remember jelly sandals from the 80s?), is planning some surprising strategies to stay current. I’ll be interested to see what those are. My gut feel is that companies that extend much beyond their core business are taking a big risk. But I’ll keep tabs on it and keep you updated!
February 21st, 2007 at 7:30 am
I think they’re ugly but I own a pink one that my husband bought me for house wear. They are soooo comfortable. So even though I despise how it looks, I can’t deny the fact that they make my life easy around the house :).
February 21st, 2007 at 8:02 am
I have been thinking of getting a pair for the same purpose…around the house or just to run to the store. Everyone I know that has a pair says they are super comfortable!
February 24th, 2007 at 5:43 pm
They are like the Cabbage Patch Kids. They are so ugly they are cute. The shoes are so comfortable though, I think that they will be around for awhile.