Warm Winter Sinks Sweater Sales?
Is the unusually warm weather we’re having on the East Coast and most of the Midwest hurting retail business?
The answer is probably so.
Planalytis Inc. is an advisor to retail companies and other consumer goods manufacturers about the weather and its impact on their businesses. In an article on cnbc.com, Amy Brackin, director of marketing at Planalytics stated, “What the weather will drive is what people buy.”
That means slow sales of sweaters, scarves, and other cold accessories could dampen overall apparel sales, though younger consumers and other slaves to fashion trends will likely buy into the latest styles, regardless of the temperature.
The article points out that the weather has also affected sales of winter sports equipment. Who needs skis if there’s no snow?
I live in an area of the country where there are four distinct seasons, and part of the enjoyment of that is four distinct wardrobes! I have bought only one new heavy sweater this year, and have yet to wear it. It’s just too “wintry” for near-50 degree temps.
How has the weather affected your shopping habits this year?
Warm Winter Weather, Winter Clothes
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