The Gap of Japan Takes New York
The New York Times reports today that Uniqlo, known as “The Gap of Japan” has opened a 36,000 square foot store in SoHo. 
Here’s the company’s website. Check out the looks – basic, in an oh-so trendy way. With no big designer names to hang their tweed hunting hat on, there is speculation about the appeal Uniqlo will have in the U.S. The un-branded brands may be making a comeback, though. Everyone from Target to H&M have been slapping designer names on their merchandise in an attempt to appeal to the fashion-conscious. I always think that eventually wears thin and what is suddenly the most appealing is something without a name. Basics seem newer and fresher. From what I can tell, that’s Uniqlo’s strong suit. And keeping the prices low can’t hurt. Under a hundy for a cashmere sweater? I think I’m turning Japanese.
Shopping, Style, Uniqlo, New York City, SoHo, Japan, Japanese Clothing, Cashmere Sweater, Low Price Clothing, Gap
December 27th, 2006 at 11:49 am
[...] I recently reported about a Japanese clothing company opening a new store in New York City. Uniqlo, known as the Gap of Japan, is known for it’s almost anti-designer, generic look. It was arguable whether their design sensibilities, as well as their commodtity-priced clothing, would go over in the U.S. Dave, over at Pop Buzz UK had a story not long ago about the trend toward the very “unfashionable” Plimsolls, cheap rubber soled shoes that are being snapped up by very fashionable celebs like David Beckham. [...]
April 24th, 2010 at 6:21 pm
I supposed you receive a great amount of traffic since your site is so great. Can you tell me who designed your site?