Q: When is an iPod Nano like a pound of hamburger?
A: When you can get them both at the grocery store!
Sometime soon your grocery list could look like this: a gallon of milk, a dozen eggs and an iPodShuffle. Apple has placed iPods and Macs in a grocery chain in the UK. The Tesco chain of stores has devoted 120 square feet of space to merchandising Apple computers, accessories, and iPods.
Is it only a matter of time before this concept hits the US? I say yes for two reasons.
Reason #1: Apple believes in marketing to people wherever they are – online, in stores, and even on the road. That’s why, in 2005, iPod “vending machines” began springing up in airports, malls and hotels. It was an unconventional idea, but it took hold.
Reason #2: The trend in groceries in the US has been to improve their shoppers’ overall experiences by adding more products and services. It’s not surprising to see housewares departments and even full-service banks within the walls of the typical grocery store.
It’s a concept I believe Americans will buy.
Apple, iPod, Nano, Shuffle, UK Grocery Stores, Tesco
December 29th, 2006 at 4:18 pm
And a grocery store is a natural for for an Apple
December 29th, 2006 at 4:18 pm
That first ‘for’ is supposed to be the word fit. Dang.
December 31st, 2006 at 6:51 am
LOL, Keith. I wish I could afford a “pound of apples.” Make an iPie. Okay, that was probably a stretch.