Phone as Phashion
The cell phone. For most people it’s an absolute necessity. But it’s not just about function. It’s also a status symbol. Whose is smaller. Whose is newer. Whose phone isn’t just a phone. Whose is designed by a famous Italian.
Prada has teamed with LG Electronics to co-produce a cell phone intended to bring high tech and high fashion together. The news was released back in December, but just this week the details were announced. According to the Boston Globe, the Prada phone has a lot of the features of the iPhone, and some distinct differences. It is slightly smaller, but a little thicker, than the iPhone, and also has a touch-screen interface. The phone features a 2 megapixel camera as well as a video and music player. Instead of a hard drive, it is equipped with a slot for removable memory cards. It is Bluetooth enabled, but it doesn’t have Wi-Fi connectivity and it won’t play iTunes files. It’s set to retail for around $775 when it’s released to the US market later this year.
I guess what makes it so “Prada” is the word “Prada” printed in silver on black above the touchscreen. For some people, I suppose that’s enough. In the battle of the designer brand phones, the Prada phone wins in the sleek category.
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