Best Buy Needs a Woman’s Touch?
Best Buy shopping trips are an assault on my senses. I realize I am not the target demo, because Bob can wander the aisles in there for hours and not be phased, whereas I want to scream and run after 10 minutes time. Well, apparetnly I am not the only woman who feels that way.
The Star Tribune reports that Best Buy will revamp their stores “with a woman’s touch.” In some 60 test stores, Best Buy has made atmospheric improvements such as wider aisles, softer music and even play areas for the kids. They have retrained their staff to communicate with women, too.
The big question in my mind is… WHY? If women are not primarily electronics buyers, why risk alienating your main demographic.
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