Internet shoppers prefer known brands
Just this week I spent a little time (okay, quite a bit of time) online shopping. I love to scour the sale pages to find bargains. I have my personal favorites, and those are the sites I frequent the majority of the time. There are a ton of online retailers, but it takes time and effort to search them out, and when I’m just looking for a pair of tennies or a cotton tee, why bother with all that?
According to a report on InternetRetailer.com, most people shop online with well-known brands that have been around for years. And, their unique visits remain pretty constant year to year.
The Top 10 apparel and beauty sites, with unique visitors in millions and percent change from a year ago, as reported by Nielsen/NetRatings, are:
eBay Clothing Shoes & Accessories, 11.17, -7%
LLBean.com, 5.91, 9%
VictoriasSecret.com, 5.88, 13%
eBay Jewelry and Watches, 5.46, -14%
Old Navy, 4.73, 7%
Zappos.com, 4.66, 42%
eBay Health & Beauty, 4.62, 7%
Lands’ End, 3.96, 4%
The Gap, 3.49, -5%
Avon, 3.08, -2%
Obviously, Zappos enjoyed the biggest increase from a year ago, but the rest are within 14% plus or minus from last year.
What does this mean? I believe shoppers go to online stores the same way they go to brick and mortar stores – retailers that we trust to deliver a consistently good product at a decent price.
Internet Retailer, LLBean, Land’s End, Zappos, Unique Visitors, Top Ten Apparel and Beauty Sites
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